Our Story

After having my daughter, I felt lost in who I was meant to be & what my purpose was outside of being a wife & mother. I believe this is very common for mothers, but also a common feeling for anyone who has experienced something life altering. I didn't want to lose who I was before having children. 

Around October of 2020, I was switching out my clothes for the fall & winter seasons. The issue - not many pieces screamed "keep me" & not many pieces fit in a way that I felt comfortable. So my solution was to purge my wardrobe, which resulted in everything I owned fitting in my drawers & closet leaving nothing to put in storage.

It felt like a blank slate. Removing clothes I still had from high school. Removing clothes that I didn't think were flattering on my postpartum body. Allowing me a chance to find new pieces that made me feel confident & beautiful in this new season of life.

I didn't begin my search for new clothing at the big box stores, but instead with boutiques through Instagram and boy did that spark a love for small businesses. I simply couldn't get enough then one day it hit me to start my own thing because maybe somewhere out there someone else was having the same struggles.